Creating A Book Launch Plan

Posted on Oct 17, 2014 by   6 Comments | Posted in Uncategorized · Workshops

Creating a book launch plan can be stressful no matter how that book is published. During this class, you’ll learn about the many components that can make up a book launch plan—and how to decide which to use. We’ll also share some tools to organize yourself so you can approach your next book release with confidence and a sense of calm.

Goals For The Class:

  • For students to learn what elements to include in a marketing plan to launch their book
  • For students to create a marketing budget for their book launch
  • For students to establish task deadlines when promoting their book
  • For students to gain knowledge and tools to help them create a cohesive marketing plan to launch their book
  • For students to discover trustworthy resources for further research

This class will cover:

  1. Overview of Launching Your Book
  2. Targeting Goals by Creating Action Plans
  3. Tips for Debut Authors (and Reminders for Everyone Else)
  4. Creating Pre-Launch Book Buzz
  5. Tallying Costs and Return on Investment
  6. Social Media as a Promotional Tool
  7. Getting Your Book Reviewed
  8. Tours, Hops, and Guest Posts
  9. Purchasing Paid Advertising and Promotion
  10. Writing Press Releases
  11. Scheduling Release Parties
  12. Book Signings, Live Appearances, Radio & Video
  13. Technical Stuff You’d Rather Not Think About

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