Getting Results From Your Author Newsletter

Posted on Jan 7, 2017 by   No Comments Yet | Posted in Workshops

07/03/2017 – 07/28/2017

Every author needs a newsletter and an email list of readers. But where do you even start? And how do your build your list? Newsletters are a dynamic vehicle for communicating with readers between books — and selling books when published — but your newsletter is only as good as its content. Find out how and where to launch your newsletter, how to add value, and how to develop rapport with readers and keep them interested.

This workshop offers a step-by-step approach to creating a successful newsletter, including:

  • Lesson 1: Choosing the Right Features
  • Lesson 2: Choosing a Platform
  • Lesson 3: Get Readers to Sign Up
  • Lesson 4: Avoiding Spammers
  • Lesson 5: Responsive Design
  • Lesson 6: Consistent Features
  • Lesson 7: Ask the Reader
  • Lesson 8: Bonus Materials
  • Lesson 9: Get Personal
  • Lesson 10: Utilizing Photos
  • Lesson 11: Get Subscribers to Share Your Newsletter
  • Lesson 12: Giveaways
  • Lesson 13: Give Readers a Reason to Sign Up
  • Lesson 14: Buddy Up
  • Lesson 15: Members Only
  • Lesson 16: When to Send a Newsletter

About the Presenter, Jessie Clever:

Jessie Clever always wanted to be a writer. Then she found out you had to market your books. While she went on to write the bestselling Regency romance Spy Series, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers. She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers. Connect with Jessie at

Cost: FFP Members:$25.00/Non-Members: $30.00

Getting Results From Your Author Newsletter

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