Marketing, Not For the Faint of Heart!
by Tena Stetler
Do you need to target a huge, broad audience to get published? Eventually, you’ll want a large target audience to sell your books to. But in the beginning, it can get expensive fast. So early marketing should be to a narrow niche of readers, one that you can interest better than any other author.
Example. I write paranormal romance and took the traditional publishing route. Still marketing is mostly on your shoulders. A few months ago I pondered getting a booth at the local body, mind & spirit expo (metaphysical fair). The cost was more than I was used to paying for marketing, but I was at a point that I needed to seek another avenue of readers rather than just the internet. So I took the plunge, signed up for the expo, picked a booth in the main traffic flow. Then I waited and worried whether or not I’d done the right thing. Finally it was time, I packed up my bookmarks, postcards, posters, books, banner and engaging smile.
As it turned out, it was perfect. I attended the expo a couple of weeks ago, sold a lot of books, but more importantly I reached a lot of readers that were interested in my genre of books and I was the only author there. How cool is that? Witches, Demons, Shapeshifters, Angels and Vampires were right up their alley. The people attending the expo ranged from teens to elderly, all genders. In the three day expo, I’d broaden my audience exponentially and had a wonderful time to boot. I plan to return next year. In the meantime, I’m considering, holiday craft fairs, maybe try the local comic-con.
My point is don’t limit yourself to one avenue of marketing and don’t go too big to fast. Those marketing dollars are precious and used wisely will help you reach your goal. One other hint, always have chocolate to give away, brings ‘em right to your table.
My upcoming new release is A Vampire’s Unlikely Alliance, release date November 29, 2017. Stefan is a Native American vampire, former assassin for the Vampire Council. In a twist of fate, he now DJ’s the midnight shift for a small radio station in Whitefish, Montana, on the edge of Glacier National Park where his secret is safe until…
Born in Ireland, Brandy now works as a park ranger and trail guide in the park. During a full moon, Stefan and Brandy’s paths cross in a near physical collision on a trail. Their attraction is immediate and undeniable, almost as if fate demanded it.
Their union was foretold long ago in Irish folk tales where vampires and gryphons, warlocks and demons, witches and faeries must work together for the good of man and magic kind. Is a trip to Ireland the key to unravelling secrets and returning the magic? And even more importantly, will their love survive the trip?
About the author:
Tena Stetler is a paranormal romance and cozy mystery author with an over-active imagination. Colorado is home; shared with her husband, a brilliant Chow Chow, a spoiled parrot and a forty-five-year-old box turtle. With the Rocky Mountains outside her window, she sits at her computer surrounded by a wide array of paranormal creatures telling her their tales. Her books spin adventures of magical kick-ass women and mystical alpha males that dare to love them. Well, okay there are a few companion animals to round out the tales.
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