Why An Author Newsletter is a Must for Your Marketing Arsenal

Posted on Dec 14, 2015 by   8 Comments | Posted in Blog · Uncategorized

By Jessie Clever   Jessie Clever McQuiad

You’ve written a book.  You’ve published the book on Amazon or Nook or iBooks.

And you watch your book spiral down into the abyss of the hundreds and thousands of books self-published everyday.

What are you supposed to do?

You may ramp up your social media presence.  Perhaps you have tweets lined up and send them at on an optimally-timed schedule.  You set up a Facebook party and give away copies of the new book.  You send out ARCs to as many online reviewers as you can find.

Maybe you have an advertising budget.  You start scouring the online ad sources like Bookbub and the Fussy Librarian.  You strategically set up a plethora of ads to give your book the biggest boost.

There is a hidden flaw in this strategy.

When you post to Facebook, does everyone who likes your page see your post?  Depending on how you crafted your post, it might snag on one of Facebook’s many maddening rules and get suppressed.  Perhaps 20% of your following actually saw that you have a new book out.

When you submit to Bookbub are you guaranteed a spot?  No.  Most certainly not at all.  In fact, it’s more likely that you’ll be rejected.

Enter frustration.

You’ve already worked so hard to create a beautiful, quality product for the reading community, done all the planning to set up a successful blitz upon its release, and are completely thwarted by things beyond your control.

This is why it’s critical to have an author newsletter in your marketing arsenal.

You control exactly what goes into your newsletter and push it out directly to readers who have shown they want to hear about your new book.  You do not need to rely on the random lottery that is Bookbub or the algorithms of Facebook.  Send news about your book right into the inboxes of your readers.  It’s like dropping a billboard about your book in their laps.

But having a newsletter is not enough.  You need to maximize the content of your newsletter to keep your readers engaged.  You need to make them want to open your newsletter every time it drops into their inbox.  I’ll be sharing how to do just that in my newsletter workshop in January.  Hope to see you there!

Author Bio

Jessie Clever always wanted to be a writer.

Then she found out you had to market your books.

While she went on to write Regency romance, Jessie kept to the practical course and earned her MBA with a concentration in marketing, gaining hands on experience in companies ranging from entrepreneurial start-ups to multi-channel international retailers. She now uses her knowledge and experience to help authors expand their readership and deepen the loyalty of their readers.

Don’t Miss Jessie Clever’s

On-Line Workshop

Author Newsletters: Adding Value

To E-Newsletters to grow Your List

and Strengthen Readership Loyalty

This 4 Week Course Starts January 4th
Sponsored by FF&P

Find out more HERE




8 Responses to "Why An Author Newsletter is a Must for Your Marketing Arsenal"

  1. Comment by Stacy McKitrick
    December 14, 2015 11:18 am

    I signed up for this course back in November. Can’t wait until it starts. 🙂

  2. Comment by Nancy Lee Badger
    December 15, 2015 2:20 pm

    I have been published since 2010, but I sent my first newsletter this past June. Sometimes we can be slow, and I wish I had read your column and taken your course back then. Thanks for the tips.

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